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Web Design 101: Ask The Right Questions For Selecting A Service!

You don’t need to hire an in-house team of experts for designing a website. This is a onetime job, and you need a competent web design company that can get the work done in a fixed budget. Finding the right website designer Singapore is critical for your project, and we recommend that you ask these relevant questions mentioned below. 

  1. How long have you been in business? Experience in the web design industry is a critical aspect to consider, and you need to know the number and range of projects they have done so far. Don’t shy away from seeking details of their recent projects and clients. 
  2. Will you offer a website review? Most web designers do offer what’s called a “Website audit”. This is basically a review of the existing website, so as to find problems, which can be fixed during the designing process. 
  3. Can you give an estimate in advance? While quotes are easy to get, it should be based on your requirements and scope of the project. Beware of services that are quick to offer a price without checking for details. 
  4. What’s your work process like? This is probably the most important question you can ask. Collaboration between the client and web design team is absolutely critical, and you have to decode how they plan to incorporate your ideas in the work as the project progresses. 
  5. What other services do you provide? Website design extends beyond WordPress, and you need to know if the concerned company can deal with ecommerce web design, mobile app development and CMSs. Any experience with SEO and online marketing could be a good benefit, because you can hire them for the entire project, for the long run. 
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Review a few web design companies near you and get estimates right away!

Digital Marketing Decoded: Creating A Mix That Works For Your Brand!

Just having a basic website is not enough to promote your business and brand interests online. You need the power of digital marketing, and it is never late to start. Of course, it means hiring one of the digital marketing services Singapore for the job, but how do you create a strategy that works for your business? We have a few tips below that may help. 

Share it all with your marketing agency

Online marketing is a comprehensive process, and if you have selected an agency, the next obvious step is to discuss your goals and objectives in detail. Share aspects like what you expect from the digital marketing campaign, who your core competitors are, and the aspects that may adversely affect your efforts. Your marketing team will work on the plan accordingly. 

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Make the use of top 4

When it comes to digital marketing, you cannot ignore the power of four top strategies – 

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Social media marketing (SMM)
  4. Online reputation management (ORM)

SEO is all about promoting your website organically, and while the process can take time, the results are long-lasting and would enhance your brand’s value and presence effectively. When you want to push for sales and place your products on a spot where customers would be willing to click, search engine marketing comes in handy, and you will only pay for the clicks, not the ads. Social media marketing can be a mix of both paid and organic marketing, so it is necessary to create optimized contents for these sites and place ads where need be. ORM, on the other hand, is all about enhancing and maintaining a positive influence and image of your brand, so that you can get away with competition and remain a valuable proposition for your consumers. 

Check online for digital marketing companies now!

Confused About Comparing Different Digital Marketing Companies? Check This Guide!

If you have decided to outsource your digital marketing needs, the foremost step is to find an agency that can fit the requirements. Most companies have big things to claim and say about the work they have done and specialize in, but as a client, you have to find the right means for comparing various choices. In this post, we have a specific guide, where we will talk of the things that really matter for comparing advertising agencies

Evaluate entire profile first

Not all digital marketing companies offer the same mix of services, and in that context, you may want to check for comprehensive services. For example, do you really want to hire two different agencies for SEO and PPC? Find a company that can handle at least the four core branches of digital marketing – SEO, search engine marketing, online reputation management, and social media marketing. 

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Ask for case studies

It is absolutely necessary to consider case studies and client profile of the concerned digital marketing company. For instance, how many clients do they handle on a regular basis? Can they prove their mettle in terms of results and present case studies? What’s their best project so far? An agency that understands digital marketing and has the necessary experience will never shy away from discussing their work. 

Pricing and beyond

While price alone is never a good reason to hire a digital marketing company, we strongly recommend that you ask for a quote. The quote should be based on your requirements, and the agency should be able to tweak their work profile for the needs of your brand. Make sure that you are not opting for a package without discussing business goals, and if that means paying more for a slightly better agency, consider paying that extra. 

Check online for digital marketing agencies and ask for quotes now!